Blossoming Box

Structural packaging box

Application number

U2012-0029KR/ 20-2012-0004093, U2012-0016KR/ 20-2012-0010507 (Domestic, Korea)– 60% of Patentee

Designed to be fixed in a certain angle. The angular box is opened side wards and fixed in diagonal angle because of the bottom chamfer. This carton box is made of corrugated paperboard and folded without glues or tapes. Blossoming box can be easily assembled and disassembled. The tamper-evident on top cover holds the box closed. Once it opens, the box slips and opens easily with one hand. Also, it is designed with single sheet of paper.

Think out of box. Why a box always looks like a cube? Why boxes always top and bottom cover? What if packaging has simple kinetic mechanism? All of these questions came up in my head and wanted to break a rule.

Production and Material : Coated duplex board with whiteback, corrugated board(grade-F), Plastic ended rope, offset printing (6 colors), matt laminated coating (Size: 245 x 145 x 160 mm) For the cost reduction, it was assembled in China and manufactured in Korea in July 2013. Passed the drop tests above 120cm from the ground. 

100,000 annual production, 3 different kinds of graphic

Brand Identity : Blossoming box is designed for the brand ‘Hanppuri’. Hanppuri is a premium ginseng and red ginseng beverage that is well known energy drinks in Korea. The main target audience of the products is young professional men.

Graphic designed by Christine (AI,Photoshop)- background images sources from imagestock. Self Hand Sketches - health food roots/ energy drink. Created emblem design. 4 different taste of drink packaging/branding design