Outdoor brands such as Northface, Arcteryx, Marmot and etc, they are all well known brands with the masculine look.Contrast to masculine outdoor brands, Jambu is a footwear brand that contains femininity along with functionality. Features with Fashion. Jambu boots carry on more feminine aesthetic and nature look.How can Design be differentiated and find its own uniqueness in design? As a designer, my task on this project was finding design elements that will bring identity of Jambu color on boots.
